GM Hints at Saturn's Future Styling Direction

General Motors design chief Ed Welburn told the Detroit Free Press earlier this week that Saturn's Kappa-base roadster will share interior - but not exterior - styling cues with the Curve concept car. The rear-wheel-drive vehicle won't look like the Saturn Sky concept from two years ago either. So what can Saturn fans expect? "We really have to crank up the sex appeal of the Saturn product line. We can and we will," GM vice chairman Bob Lutz told Automotive News in January. The production version of the Curve will be nothing less than "a game-changer for Saturn," he said to the Detroit Free Press.

The next generation of Saturn vehicles, beginning with both the aforementioned Kappa coupe and Saturn's next generation midsize car due in 2006, will reportedly sport Saturn's new look both inside and out. The design will be "precise and substantial but not showy," Welburn told the Detroit Free Press. The paper also said that other GM executives have indicated that "Saturn aspires to have buyers think of it as they do Volkswagen: solid, dependable and slightly classier than a run-of-the-mill car."

The unnamed convertible will be built alongside the Pontiac Solstice in Wilmington, Delaware. Saturn's next midsize car will be based on GM's global Epsilon architecture and will likely be built at either the company's Fairfax assembly plant in Kansas or its Orion Township assembly plant in Michigan.

Pictures of the Curve and Sky concept cars are online in the photo gallery.

Source: Detroit Free Press, Automotive News

Random Article from the SaturnFans.com Archives

Fabulous! Winner of 'Project Runway 5' Will Receive a 2009 Saturn Vue Hybrid

Heidi Klum and Tim Gunn in Project Runway

My wife is so excited! One of her favorite television shows, Project Runway, is set to return for its fifth season tonight on NBC's Bravo cable network. She's been a huge fan since the show began, and admittedly, as a result of some good product placement, I am now too. You see Saturn is a huge sponsor and supporter of Project Runway. Up until a day or two ago, things had been pretty quiet about the upcoming season, but the show's fans – including my wife – have been counting down the days to the start of Season 5... much like how Saturn fans look forward to the launch of a new model.