Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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2011 Buick Regal Improves on the Aura

2011 Buick Regal

I went with my friend to test drive a 2011 Buick Regal. This is the car that would have been the '11 Saturn Aura. It is a beauty. I rode in it, and I consciously chose not to drive it since I was afraid it might be an expensive test drive. While I think my 2009 Aura XR 4 is a great car, the Regal is definitely a significant upgrade.