Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Report: Penske Automotive Group Evaluating Renault Samsung SM3 as Possible New Saturn

Samsung SM3

Representatives from Penske Automotive Group are in Korea this month at Renault Samsung's technical center reviewing and evaluating the company's SM3 compact car (pictured on the right) for possible export to the United States, according to a story published yesterday in South Korea's Chosun Ilbo newspaper.