Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

Random Article from the Archives Calls Saturn Aura One of June's Hottest Car Deals

Saturn Aura XR

With the 2008 model year winding down, summertime car deals are beginning to ramp up. "Here are some incentive packages that we think are worth a look," wrote the in an article posted this afternoon. Just yesterday, Saturn announced a zero-percent financing offer for the Sky, Vue, and Aura. Today, the website named Saturn's Aura one of this month's "hottest" deals.