Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Detroit News: House OKs Bailout, but it Faces Stiff GOP Opposition in Senate

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David Shepardson and Gordon Trowbridge from the Detroit News Washington Bureau: The U.S. House approved a $14 billion auto bailout late Wednesday, but the bill's ultimate fate remained in serious doubt as the White House and Democrats struggled to win enough Republican support in the Senate.