Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Weekend Reading: 2009 Saturn Collection Brochure

2008 Saturn Collection Wallpaper

Sometimes when life gets hectic, its nice to sit back, relax, and enjoy a good book. If you've been following all of the news about the pending Saturn spin-off from General Motors, you're probably ready to take a break and immerse yourself into some material that reminds you of what may have piqued your interest in Saturn in the first place: its award-winning cars and crossovers.