Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

Random Article from the SaturnFans.com Archives

Michigan Saturn Retailers Remain Hopeful as GM Charts Changes

Tags:

West Michigan television station WZZV Channel 13 spoke to Ron Macearn, General Manager of the Suburban Collection, owner of all the Saturn retail facilities in Michigan, about General Motors' to plans to possibly sell or close the once independent Saturn brand. WZZM 13 News reports that Macean told the station that they find the development "very disappointing. It's a very successful brand for us and we remain optimistic."