Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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The Choice Is Yours: Saturn Offers Supplier Discounts, Cashback, and Special Financing to Everyone in July

As Saturn and Penske executives work to finalize the purchase of the General Motors brand before the end of September, sources tell SaturnFans.com that retailers are gearing up to offer special discounts to all qualifying customers throughout the month of July in an effort to clear out 2009 inventory.