Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Saturn Ties Honda, Tops Toyota, Nissan, and Mazda in 2008 J.D. Power Customer Service Index

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Overall customer satisfaction with dealer service improves considerably in 2008 – with more than two-thirds of the 37 ranked brands demonstrating gains – according to the J.D. Power and Associates 2008 Customer Service Index, or CSI, study released today. The study, now in its 28th year, measures satisfaction among vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership, which typically represent the majority of the vehicle warranty period.