Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Saturn Mulls 300+ hp Aura Red Line

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Automotive News reports that Saturn is considering building a Red Line version of its upcoming Aura midsize car - compete with at least a 300 horsepower powerplant. "It makes sense to get there, and we're talking about proposals that could make it happen," Gene Stefanyshyn, the previous vehicle line executive for GM's Epsilon architecture told Automotive News.