Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

Random Article from the SaturnFans.com Archives

Saturn Sales Down in December, Year-Over-Year

The 2008 calendar year was a down year for Saturn, General Motors, and the auto industry as a whole. However, not all new was bad for Saturn. There were two significant bright spots: sales of Saturn's midsize Aura sedan and Vue compact sport-utility were virtually flat year-over-year.