Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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The Real Deal: Jill Lajdziak Addresses Rumors Surrounding the Next-Generation Aura Delay

If you've been following some of the drama surrounding Saturn over the past couple of weeks, it's very likely you have some questions about the status of the brand's next-generation Aura midsize sports sedan. Depending on your sources, the redesigned car has either been put on hold, shelved, or scrapped all together.