Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

Random Article from the SaturnFans.com Archives

More Saturn Photos from Detroit

Saturn Flextreme Concept

If you enjoyed yesterday's press conference at the 2008 Detroit Auto Show, I think you'll really like the photos uploaded from the GM Style event, along with before, during, and after the product reveals. Stay tuned to SaturnFans.com for more Saturn auto show coverage throughout the week.