Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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E-Flex Opel May Preview Upcoming Saturn Concept

Automotive News reports that General Motors' European Opel brand will unveil a new diesel-powered electric concept vehicle at the Frankfurt Auto Show next week. The magazine also says the futuristic Opel Vectra will also provide a preview of a similar diesel-powered Saturn Aura that's expected to be showcased at the North American International Auto Show in Detroit this winter.