Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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IIHS Awards Saturn Aura Top Rating in Front Offset and Side-Impact Crash Test

IIHS Aura Side-Impact Crash Test

Occupant protection in side impacts of midsize cars is improving as automakers introduce safer designs and add side airbags as standard equipment. The Insurance Institute for Highway Safety recently completed front, side, and rear tests of seven 2008 model midsize cars, both moderately priced and luxury: Chevrolet Malibu, Dodge Avenger, Infiniti G35, Kia Optima, Mitsubishi Galant, Nissan Altima, and Saturn Aura. All earn the highest rating of good for occupant protection in frontal crashes.