Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

Random Article from the SaturnFans.com Archives

Cars.com Calls Second Generation Vue One of the "10 Most Improved Cars of the 2000s"

With 2010 model year vehicles already on dealer lots, Cars.com editors reminisced on the good, the bad, and the ugly of the past decade to compile their top ten most-improved and worst cars of the decade. "Despite the current gloom, automakers have really stepped up the past decade and have put out some great vehicles," says Patrick Olsen, editor in chief of Cars.com. "We've seen mass adoption of new vehicle types like crossovers and hybrids. On the other hand, we've also seen a lot of duds."