Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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On the Auction Block: 2003 Saturn Ion QC/T Concept

On the Auction Block: 2003 Saturn Ion QC/T Concept

This 2003 Saturn Ion QC/T concept was featured at the 2002 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada. The modified Ion is powered by a 2.2 liter turbo engine with a 5-speed manual transmission, 4-wheel disc brakes, and 235/40ZR18 tires on 7-spoke Motegi aluminum wheels.