Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Vintage Saturn Photos

Vintage Saturn Photos

Saturn has been busy posting a growing collection of "vintage" Saturn pictures dating back to the late 1980s and early 1990s over on their ImSaturn website. Included in the album are classic S-Series advertising and plant photos, like this picture of the first Saturn ever built: a medium red 1991 SL2.