Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Flashback Friday: 1980s Clay Saturn Concepts

Flashback Friday: 1980s Clay Saturn Concepts

Some interesting artifacts from the past are being resurrected in preparation for GM's 100th anniversary celebration next month. This image from the General Motors archives reportedly shows three different Saturn clay models on display at the GM Tech Center in Warren, Michigan sometime in 1983.