Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Enter to Win: 25th Anniversary Bon Jovi Saturn Outlook Sweepstakes

Bon Jovi Sweepstakes

Saturn and Bon Jovi are promoting a sweepstakes celebrating the 25th Anniversary of Bon Jovi. One winner will be chosen at random to receive a 2008 Saturn "Bon Jovi Special Edition" Outlook worth $54,945, along with Bon Jovi merchandise, including autographed Floyd Rose Guitar, past Concert Posters and Gold Plated LP's, and a selection of Bon Jovi Memorabilia and other Saturn goodies. The approximate retail value of merchandise is $2,959, bringing the grand total of the prize to be more than $57,000! So what are you waiting for? Head on over to ImSaturn to complete and submit the official entry form. All entries must be received by 11:59pm ET on September 15, 2008.