Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Saturn of Tallahassee Files Lawsuit Against GM

Bob Sura (NBA Photo)

On Friday, May 15th, Saturn of Tallahassee, co-owned by former Detroit Piston player Bob Sura, filed a lawsuit in the U.S. District Court of Florida against General Motors. According to the lawsuit, GM's decision to sell Saturn has both robbed the dealership of sales and violated their franchise agreement. Sales at Saturn of Tallahassee have dropped drastically over the past months. Their first quarter sales plunged 72 percent from just a year ago.