Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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2.4L Ecotec Slated for 2005-06 Saturns

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GM Powertrain's new Ecotec 2.4-liter four-cylinder engine, slightly modifies that well-used adage, "There's no substitute for cubic inches." In the case of this slightly larger version of the original Ecotec 2.2-liter, one of GM's highest-volume engine families, there are a few more cubic inches found in the new 2.4-liter variant.