Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Plug-In Hybrid Vue Work "Progressing Through Early Program Development Stages"

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Saturn Plug-In Hybrid Vue

GM posted a rather promising update last week concerning the development of its upcoming Saturn Vue Plug-In Hybrid.  With all of the media attention surrounding the General's other plug-in electric hybrid car, the Chevrolet Volt, its easy to forget about Saturn's equally impressive electrified compact sport-utility. The aforementioned updates come courtesy of Larry Nitz, GM's Executive Director of Hybrid Powertrain Engineering.