Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Plant Talks Continue Past Strike Deadline

The Kansas City Star reports that workers at General Motors' Fairfax Assembly Plant at agreed to work past a previously set Friday afternoon strike deadline. "The UAW has agreed to give a 12-hour notice prior to any strike action," Ben Ippolito, the GM Fairfax plant spokesman told the paper. "GM remains committed to bargaining in good faith and reaching an agreement as soon as possible."