Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

Random Article from the SaturnFans.com Archives

Motor Trend: Buick will Replace Saturn as Opel's Global Partner

Tags:
Opel Insignia

Todd Lassa from Motor Trend says that his magazine will report in its January 2009 issue that "Saturn's connection with Opel styling is over. Following the current wave of Saturns, Opel styling will merge with Buick's." Why? The reasons Lassa says make a lot of sense. "First, GM wants to push Opel back upmarket," he says.