Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Hybrid Vue Delayed

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General Motors recently revised its production plans for its much-touted series of hybrid electric vehicles. As a result, the Saturn Vue - which was to be the first hybrid SUV - will play a much smaller role in the company's plans. GM will instead add a so-called "strong hybrid" powertrain to its next-generation full-size sport-utility vehicles and pick-up trucks.