Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Video: New Saturn "Pundits" Commercial Discusses Class-Leading Fuel Economy and Side-by-Side Selling

This is the second of three new television commericals Saturn has just started airing to let consumers know the brand is still in the business and offering a class-leading lineup of cars, crossovers, and convertibles for sale. Saturn retailer Jim Smith narrates this particular ad.