Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Production-Spec Aura Set for NY Debut

Sources tell that the production version of Saturn's all-new 2007 Aura won't make a surprise debut next week at the Chicago Auto Show as widely speculated, but at the New York International Auto Show (NYIAS) in April instead. The confusion largely stemmed from a message posted on the Chicago Auto Show web site that said the Aura was to make its debut there.