Chevrolet Targeted Orphaned Saturn Owners with Summer-Long 'Total Confidence Pricing'

Over the summer I received a pamphlet in the mail from Chevrolet touting their summer-long "Chevrolet Total Confidence" pricing promotion. The cover of the mailing immediately caught my eye with the italicized words reading "the spirit of Saturn lives on." Unfortunately, the promotion was just that, a promotion. After initially hearing about the campaign, I thought perhaps GM was fundamentally changing the way is was going to market and sell Chevys. But instead, the promotion ended rather unceremoniously after Labor Day. Its too bad, because I think between their formidable vehicle lineup and a long-term adoption of Saturn's proven retail practices, Chevrolet would be tough to beat.

See the rest of the pamphlet below.

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Bob Lutz Kisses Saturn's Astra, Has an Aura and Sky in His Garage

Bob Lutz Kisses Saturn's Astra, Has an Aura and Sky in His Garage

GM vice chairman Robert Lutz poses with his lips up against the side of a 2008 Saturn Astra XR. The brand says he was among the first Saturn fans to submit a photo for the "Kiss My Astra" national photo contest. As an employee of General Motors, however, Mr. Lutz in not eligible to win.