Automotive News: General Motors Can Spin Saturn into a Success, Via Opel

Richard Truett from Automotive News: There's a very happy ending available for Saturn dealers that General Motors brass should be seriously discussing: Handing the keys to the Saturn brand to GM's German affiliate, Opel. GM doesn't have an extra billion or so dollars to buy out Saturn dealers and shutter the brand. And GM could be in legal trouble if it starves Saturn to death. So, the obvious and best thing for GM to do is merge Saturn and Opel. Tomorrow and Friday, Saturn's Franchise Operations Team, consisting of eight dealers, will be in Detroit to discuss Saturn's future with GM brass. This would be an excellent time for them to lobby for the Opel option.

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NY Times: With Saturn, GM Failed a Makeover

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Micheline Maynard and Mary Chapman from the New York Times penned what is probably one of the most thorough analyses of Saturn with a historical perspective in recent memory. The article talks about significant events from Saturn's past that ultimately ended up transforming the company into the brand you see today.