Automotive News Adds Credibility to Penske-Renault Samsung Report

Samsung QM5 Sport-Utility

From Automotive News: Roger Penske, chairman of Penske Automotive Group, met in Paris the week of May 11th with Renault-Nissan CEO Carlos Ghosn to discuss a deal, say sources familiar with the talks. Renault Samsung would supply several vehicles for distribution by Saturn. Samsung builds four passenger vehicles, all on Nissan underpinnings. It's not known which vehicles would be sold by Saturn or whether they would be current Samsung offerings or new ones based on Renault engineering. Also unclear: the corporate relationship between Penske and Renault-Nissan. Penske would need only about 250 Saturn dealerships to sell the Samsung vehicles in the United States, sources say. As of May 1, Saturn had 384 U.S. stores.

Random Article from the SaturnFans.com Archives

New Saturn Ads Try To Turn The Page on Riney

With Saturn's new advertising campaign well underway, Business Week's David Kiley blogs about his recent article about Saturn's latest marketing direction.