Aura

Aura to Make NAIAS 2005 Debut

MSN.com's North American Auto Show (NAIAS) 2005 preview page lists the Saturn 'Aura' concept as the second of two Saturn vehicles making their debut at the Detroit show next week. The first vehicle, of course, is a production version of the Saturn's Kappa-based RWD Sky roadster. Details of both vehicles are embargoed by General Motors at this time.

Saturn's Future Product Roadmap

Jill Lajdziak, vice president of Saturn sales and marketing, talked to retailers on Sunday at the 2004 NADA conference. She spoke about the future of the brand, the importance of maintaining Saturn's high level of customer satisfaction, and increasing brand awareness through advertising. The list below highlights some of her discussion points.

Green Line Will Showcase Fuel-Efficient Saturns

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AutoWeek reports that Saturn will soon market a new line of fuel-efficient vehicles under the 'Green Line' moniker. Just as the upcoming Red Line Saturns will be built for performance, Green Line cars will be the most environmentally friendly models in Saturn's lineup.

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Saturn 'Corsa' May be Built in Spring Hill

General Motors VP of global product development, Bob Lutz, recently told Automotive News in an interview at the Paris Motor Show that the company plans to offer a version of its next-generation Opel Corsa in the United States. The vehicle will be badged as a Saturn and lead GM's two-pronged approach to the growing small car segment.