Aura

Aura to Make NAIAS 2005 Debut

MSN.com's North American Auto Show (NAIAS) 2005 preview page lists the Saturn 'Aura' concept as the second of two Saturn vehicles making their debut at the Detroit show next week. The first vehicle, of course, is a production version of the Saturn's Kappa-based RWD Sky roadster. Details of both vehicles are embargoed by General Motors at this time.

Saturn's Future Product Roadmap

Jill Lajdziak, vice president of Saturn sales and marketing, talked to retailers on Sunday at the 2004 NADA conference. She spoke about the future of the brand, the importance of maintaining Saturn's high level of customer satisfaction, and increasing brand awareness through advertising. The list below highlights some of her discussion points.

Green Line Will Showcase Fuel-Efficient Saturns

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AutoWeek reports that Saturn will soon market a new line of fuel-efficient vehicles under the 'Green Line' moniker. Just as the upcoming Red Line Saturns will be built for performance, Green Line cars will be the most environmentally friendly models in Saturn's lineup.

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The Outlook for Closed Saturn Dealerships

Closed Saturn Dealership in Pompton Plains, NJ

Automotive News estimates that nearly 70 Saturn dealerships have closed this year as a result of the bad economy and GM's decision to sell the brand. What will happen to these 70 stores? There is an interested buyer: Kia. While the South Korean car company is buying up a number of closed dealerships around the country, it has a particular interest in acquiring Saturn dealerships.