Aura

Aura to Make NAIAS 2005 Debut

MSN.com's North American Auto Show (NAIAS) 2005 preview page lists the Saturn 'Aura' concept as the second of two Saturn vehicles making their debut at the Detroit show next week. The first vehicle, of course, is a production version of the Saturn's Kappa-based RWD Sky roadster. Details of both vehicles are embargoed by General Motors at this time.

Saturn's Future Product Roadmap

Jill Lajdziak, vice president of Saturn sales and marketing, talked to retailers on Sunday at the 2004 NADA conference. She spoke about the future of the brand, the importance of maintaining Saturn's high level of customer satisfaction, and increasing brand awareness through advertising. The list below highlights some of her discussion points.

Green Line Will Showcase Fuel-Efficient Saturns

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AutoWeek reports that Saturn will soon market a new line of fuel-efficient vehicles under the 'Green Line' moniker. Just as the upcoming Red Line Saturns will be built for performance, Green Line cars will be the most environmentally friendly models in Saturn's lineup.

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Saab 9-1 May Hint at Next Saturn Astra

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Next-Generation Saturn Astra?

General Motors' Saab unit is set to unveil a subcompact hatchback concept that some insiders say may also provide a preview of the next-generation Saturn Astra. The Saab 9-1, an "entirely new concept car," Edmunds.com's Inside Line reported the folks from General Motors Europe as saying earlier this month, will make its debut at the Geneva Auto Show on March 3rd.