Aura

Saturn Confirms 'Green Line' Hybrid Models

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Saturn is preparing a new line of hybrid vehicles to be sold next year under the 'Green Line' moniker. The first two Green Line models will be available next year; other hybrid Saturn models will reportedly be offered in later years.

The Sky... and Beyond

In the beginning, back in the early '90s, Saturn had the three elements of enduring brands -- innovative and high quality product, great marketing, and a terrific retail experience. So what happened?

Saturn Teases with Aura Tidbits

In addition to announcing the name of Saturn's upcoming midsize sport-utility, Saturn General Manager Jill Lajdziak also confirmed that Saturn's 2007 midsize sedan, scheduled to enter production during summer 2006, will carry the name "Aura." The new sedan takes its name from the acclaimed concept car that also heavily influenced its interior and exterior design.

Aura Concept Unveiled to Workers at Fairfax Plant

Even though production of Saturn Aura sedan isn't scheduled to start until the summer of 2006, the company unveiled a concept version of the car to UAW workers at General Motors' Fairfax, Kansas assembly plant yesterday. Reaction to the new model was very positive. "We're excited about it," Dave Peterson, president of United Auto Workers Local 31, told the Associated Press.

Powering the New Saturn

You can see it. You can feel it. It's evident in Cadillac's renaissance. And it's obvious in Chevrolet's current multi-product roll-out, one of the most ambitious launches in its history. Now, its about Saturn.

Saturn Mulls 300+ hp Aura Red Line

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Automotive News reports that Saturn is considering building a Red Line version of its upcoming Aura midsize car - compete with at least a 300 horsepower powerplant. "It makes sense to get there, and we're talking about proposals that could make it happen," Gene Stefanyshyn, the previous vehicle line executive for GM's Epsilon architecture told Automotive News.

Aura Named Best Production Car at NAIAS

Earlier today, BusinessWeek named Saturn's new Aura sedan the "Best Production Car $21,000 to $25,000" on display at the North American International Auto Show in Detroit.

Lutz: What You See is What You Get

The following is a statement from Bob Lutz published on Monday, January 10th, after the media unveiling of the 2007 Saturn Sky and Aura concept midsize sedan. Great news regarding the production version of the Aura. The buzz at the media unveiling was that there are really only going to be 4 or 5 things that will be different in the production model.

Aura Highlights

Below is a list of hightlights that can be found on the new Saturn Aura midsize concept sedan.

Saturn Aura Showcases New Styling Direction for Saturn Vehicles

With its European-influenced exterior and fun-to-drive character, the Saturn Aura concept provides a clear preview of how the Saturn design element can be applied to a sporty medium sedan.

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GM Frustrates Saturn Retailers, Puts them in a Competitive Bind

Saturn of Denville, New Jersey

Two days after the Wall Street Journal reported that General Motors has been formally discouraging Saturn retailers from touting Roger Penske's planned purchase of the brand, comes word that GM has also pulled funding for a number of popular incentive programs that were previously offered by Saturn stores.