Aura

Saturn Hopes to Score Big at the Summer Box Office

Advertising Age reports that Saturn plans to advertise at movie theaters this summer, promoting its Vue sport-utility and Aura midsize sedan. "What's the big draw of the big screen?" asks AdAge. "A captive younger audience."

The Hybrids are Coming, the Hybrids are Coming!

General Motors Hybrid Vehicle Logo

If you're in the market for a new Saturn hybrid vehicle, you're in luck. The redesigned 2008 Vue Green Line and Aura Green Line hybrids, which have been MIA on showroom floors this model year, are finally about to start to arriving on retailer lots. A supplier issue that had been speculated as the root cause was apparently the reason for the delay.

April 2008 Sales Figures

While Saturn's overall sales were down 15.5% to 16,888 units last month, sales of the brand's Aura midsize sedan and Vue sport-utility saw healthy increases from a year-over-year perspective.

Sneak Peak: Should Saturn Offer a Coupe and Wagon Version of its Next-Generation Aura?

With photos of the Opel Insignia sedan – which also is believed to strongly hint at the next-generation Saturn Aura – officially released, the Motor Authority offers its interpretation of what we could expect the model's coupe and wagon variants to look like.

Plant Talks Continue Past Strike Deadline

The Kansas City Star reports that workers at General Motors' Fairfax Assembly Plant at agreed to work past a previously set Friday afternoon strike deadline. "The UAW has agreed to give a 12-hour notice prior to any strike action," Ben Ippolito, the GM Fairfax plant spokesman told the paper. "GM remains committed to bargaining in good faith and reaching an agreement as soon as possible."

Test Drive Saturn's New Lineup at the Atlanta-Journal Constitution International Auto Show

Consumers attending the Atlanta-Journal Constitution International Auto Show Thursday through Sunday, April 24-27 will have a unique opportunity to truly 'experience' the GM display by getting behind the wheel and test driving many of General Motors’ hottest new vehicles.

To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.

Union Warns Aura, Malibu Plant of Possible Strike

From the Kansas City Business Journal: Union employees at the General Motors Fairfax Assembly Plant issued a letter warning the company that they will strike on Tuesday unless progress is made toward getting a new contract. Jeff Manning, president of United Auto Workers Local 31, said the previous contract expired in September.

Walkout at GM Stops Production of Popular Models

From USA Today: Union workers struck a General Motors plant in Delta Township, Michigan, Thursday that makes some of GM's most successful and important vehicles, and were preparing to strike today at a plant in Warren that makes transmissions for most GM models, including the award-winning Saturn Aura and Chevrolet Malibu.

If Ever There was a Car Company Living the Cinderella Story, It's Saturn

From the Pittsburgh Post-Gazette: After years of having a lineup that included cars so mediocre that Saturn was consigned to forlornly sitting by the automotive industry "fireplace" dreaming of the big dance, while the competition went to the ball and gathered admirers. Not any more.

Random Article from the SaturnFans.com Archives

Cars.com Picks the Top 10 Hybrids for 2008

Cars.com recently released its list of the top 10 2008 model year hybrid vehicles on the market. The website says it hopes ratings and rankings methodology will help consumers get a clear understanding of these vehicles' fuel-efficiency and price differences compared to their non-hybrid counterparts.