Aura

Is this the Next-Generation Aura's Interior?

Is this the Next-Generation Aura's Interior?

Earlier this month, Vauxhall – GM's brand name for Opel cars in the UK – released some gorgeous photos showing the interior of its upcoming Insignia midsize sedan. A U.S.-built version of the Insignia is widely believed to be the replacement the Saturn Aura in 2010-11 timeframe.

2008 Saturn Collection Wallpaper

2008 Saturn Collection Wallpaper

Last week I posted a Saturn "family photo", and some folks commented that they wished the cars weren't all painted in the same silver hue. Here's another picture of Saturn's 2008 collection of vehicles that was featured in the company's Yahoo front-page takeover ad last week.

Another New Saturn Ad on Yahoo!

Another New Saturn Ad on Yahoo!

Last week, on June 11th to be more specific, Saturn once again "took over" the front page of Yahoo.com with an impressive, interactive advertisement promoting its 2008 lineup. Saturn's digital ads on Yahoo have evolved over the past few months, and this particular one is the best by far.

'09 Aura Offers Class-Leading EPA Estimated 33 MPG Fuel Economy in a Stylish, Refined Package

The 2009 Saturn Aura sport-sedan demonstrates that customers wanting high fuel efficiency don't have to sacrifice uplevel amenities such as a six-speed automatic transmission, leather seating, alloy wheels and Bluetooth hands-free phone connectivity, as the brand is adding a new 2.4L four-cylinder XR model to its midsize car lineup.

2009 Saturn Highlights

Saturn posted a brief overview on its ImSaturn website last week previewing the "significant" changes for '09. Here are a few highlights we can look forward to seeing in the coming weeks and months.

2008 Saturn Family Photo

2008 Saturn Family Photo

With 2009 just right around the corner, I came across this "family" photo of Saturn's 2008 models. From left-to-right, you can see the '08 Saturn Outlook, Astra 3-door, Aura, Sky, Astra 5-door, and Vue. The models are pictured in front of the brand's recently approved retail facade.

Saturn to Drop 'Green Line' Name for Hybrids in '09

General Motors Hybrid Vehicle Logo

David Thomas over at Cars.com's Kicking Tires blog reported yesterday that Saturn plans to drop the "Green Line" moniker and logo from its hybrid vehicles for 2009. Instead, the Aura and Vue hybrids will just be called, well, "Hybrids." The change is an attempt to simplify Saturn's nomenclature in order to make easier for folks who were not familiar with Saturn terminology to recognize a Saturn hybrid when they see one.

2009 Saturn Aura Fuel Economy Figures Revealed

Saturn teased fans with a riddle late last month on it's ImSaturn.com social networking site about how in 2009, 4x6 would equal 33. If you're still trying to figure out what all that means, you can stop guessing.

Kansas City Aura Plant Approves GM Contract

The UAW strike that brought Saturn's Aura midsize sedan to a screeching halt earlier this month is finally over. "We're certainly happy to be able to resume production of the Malibu and Aura," GM spokesman Dan Flores told the Detroit News in an article earlier today.

Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz.

Random Article from the SaturnFans.com Archives

Saturn Owner Appreciation Cash Offer: $1500

Saturn Owner Appreciation Cash Offer: $1500

Saturn is offering current owners 1500 more reasons to stay in the family. "These days, it seems good news is hard to come by, particularly in the car industry," said an email received by SaturnFans.com earlier today. Current Saturn owners can receive $1,500 in Owner Appreciation Cash toward a 2009 Aura, Outlook, or Vue. Owner Appreciation Cash is also good for $750 toward a 2008 Astra, $1,000 toward a 2009 Sky, and can be combined with other cash offers.