Zero-Percent Financing Incentive Extended

Saturn 72 Hour Sale

Saturn and General Motors are extending the zero-percent "72 Hour Sale" on select 2008 models that proved to be a successful way to boost sales in the last week of June. The promotion "sparked momentum by getting customers off the couch and back into the stores," Mark LaNeve, GM vice president of North American sales, service, and marketing told Advertising Age. "It really helped build demand." Like before, not all 2008 Saturn vehicles are included in the sale. The deal offers qualified buyers 0% financing for 72 months on 2008 Saturn Aura, Vue, and Sky models. The incentive will run through Monday, July 7th.

Ad Age reports Mr. LeNeve told reporters on a conference call earlier today that "he believes the carmaker improved its market share by one point in the month to about 22%. As a result, GM fended off Toyota, which had threatened to take away its market-share lead in June."

Source: Advertising Age, Saturn

Random Article from the SaturnFans.com Archives

2008 Saturn Astra XR Review

From MotherProof.com: The new ad campaign for Saturn features a man walking into a Saturn dealer and promptly walking back out the door to take a second look at the sign and make sure he's in the right place. The message is that Saturn's got a whole new look — it's sportier, sleeker and just plain cooler than you ever thought.