Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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On the Auction Block: 1 Millionth Saturn

On the Auction Block: 1 Millionth Saturn

This green '95 Saturn SC2 coupe was the one millionth Saturn built. It was manufactured in Spring Hill, Tennessee and just released from GM's private collection. This special Saturn will be auctioned by Barrett-Jackson in Scottsdale, Arizona next week.