Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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On the Auction Block: 2003 Saturn Ion QC/T Concept

On the Auction Block: 2003 Saturn Ion QC/T Concept

This 2003 Saturn Ion QC/T concept was featured at the 2002 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada. The modified Ion is powered by a 2.2 liter turbo engine with a 5-speed manual transmission, 4-wheel disc brakes, and 235/40ZR18 tires on 7-spoke Motegi aluminum wheels.