Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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General Motors to Auction Near-Classics from Corporate Museum

Flashback Friday: 1,000,000th Saturn

Jalopnik.com reports General Motors will auction off a number of vehicles from its vaunted Heritage Center museum collection in an effort to raise cash to help offset the huge losses the company is faced with due to the global financial crisis. There are about 1000 vehicles of historical significance in storage that GM uses for the displays at the museum, but only about 150 to 200 of those vehicles can be featured at one time. On the list of vehicles to be auctioned are several notable Saturns from the past. The website says they will be sold at the upcoming Barrett-Jackson auction held January 13-19 in Scottsdale, Arizona.