Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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Lajdziak Teases with Astra Tidbits

Saturn General Manager Jill Lajdziak posted a story on the GM Fastlane blog today teasing us with a few new details about the brand's replacement for the compact Ion sedan and quad coupe: the 2008 Saturn Astra. The Astra will make its formal debut at the Chicago Auto Show next month.