Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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Parts Strike Leaves Outlook Plant Short

From the Lansing State Journal: The General Motors' Lansing Delta Township plant is running out of parts to make hot-selling crossover vehicles because of a strike at Alliance Interiors. And it has forced the Detroit automaker to reduce production at the factory that makes the Buick Enclave, GMC Acadia, and Saturn Outlook.