Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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NYT: GM CEO Has "Presided Over the Most Sweeping Transformation of GM Since the 1920s"

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William J. Holstein, Op-Ed Contributor to the New York Times: General Motors CEO Rick Wagoner has allowed his designers to recapture car design leadership with products like the Cadillac CTS, the Saturn Aura, the new Chevrolet Malibu and the revived and visually dazzling Camaro. The cliché that GM makes only gas-guzzling sport utility vehicles is years out of date.