Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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Plugging in Your Volt: Not With Just Any Old Cord

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GM's much-touted Chevrolet Volt plug-in hybrid will plug into a wall socket to recharge its 16-kilowatt-hour battery pack for up to 40 miles of travel solely on electricity. It may be many Americans' first exposure in a century to cars that plug into the wall.