Vue, Aura Saturn Ads on Yahoo Homepage

Vue, Aura Saturn Ads on Yahoo Homepage

At least twice in the past month, Saturn has "taken over" the front page of Yahoo to promote their new Vue sport-utility and Aura midsize sedan. The picture above is a frame from one of those animated ads – the Vue 'Be Safe, Feel Safe' ad in particular – featured as part of the blitz. The ads are well done and are a cohesive extension of the newly restyled "Rethink" advertising campaign that Saturn is currently running in print and on television for the Aura and Vue.

There are a total of four online ads that I've seen so far on Yahoo. Click here to see screen captures from them all.

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Spy Photos: 2010 Saturn Astra

From Edmunds.com: The 2008 Saturn Astra has been in the U.S. less than a year, and already spy photographers have spotted its replacement testing on the Nürburgring. Like the current Astra model, the future hatchback will hit European showrooms first as an Opel model, reaching the States later wearing a Saturn badge.