Saturn's Future Product Roadmap

Jill Lajdziak, vice president of Saturn sales and marketing, talked to retailers on Sunday at the 2004 NADA conference. She spoke about the future of the brand, the importance of maintaining Saturn's high level of customer satisfaction, and increasing brand awareness through advertising. The list below highlights some of her discussion points. No pictures were shown, but retailers were told they can look forward to seeing photos of the new products at their national meeting in March.

Here's a look at what's in store for Saturn in the next three years:

  • Ion facelift for 2005
  • Relay CSV minivan this fall
  • L-Series production will end in 2005
  • Still unannounced 2006 midsize vehicle to replace L-Series
  • Cloth-top roadster with "bolder styling than the Saturn Curve concept"
  • New, larger SUV in addition to the Vue

In addition, a pickup or sport-utility truck based on the larger SUV is also under consideration.

Source: Automotive News

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