Project Runway Vignette: Alison Kelly Rethinks Design with the Saturn Aura

Saturn invited Project Runway Season 3 designer Alison Kelly to "design an outfit inspired by the Saturn Aura." Kelly explained that "the modern lines of the Aura inspired me to make a sophisticated and chic dress." See how it's shape, style, and even wide-open sunroof, influenced her design. The video comes courtesy of Bravo.

If you enjoyed the video, head on over to Lisa Gilpin's blog at ImSaturn to read more about Alison Kelly, Wednesday night's second episode, and Bravo's A-List Awards.

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.