New Aura Television Ad Debuts on ImSaturn

Earlier today Saturn unveiled its latest TV advertisement for its Aura midsize sedan on its ImSaturn website. The ad starts off my inviting viewers to "meet Aura," and then goes on to talk about the car's Ipod ready sound system, responsive Ecotec engine, and EPA 30 mpg highway rating. Dan Keller, director of Saturn marketing, wrote in a post on the site that "we are just about ready to launch a brand new Aura-focused commercial. Since all of you have been such an integral part of the Saturn family, we wanted you to see it first. Enjoy!"

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GM's 2004 Model Year Preview

Entering the 2004 model year, General Motors is focused on rebuilding its historical strength in passenger cars while broadening its current strength in trucks. In reviving its passenger-car business, GM doesn't need to look far for a model for success. GM's industry leadership in trucks resulted in new U.S. records for sales of trucks and SUVs in 2002.