New Aura Television Ad Debuts on ImSaturn

Earlier today Saturn unveiled its latest TV advertisement for its Aura midsize sedan on its ImSaturn website. The ad starts off my inviting viewers to "meet Aura," and then goes on to talk about the car's Ipod ready sound system, responsive Ecotec engine, and EPA 30 mpg highway rating. Dan Keller, director of Saturn marketing, wrote in a post on the site that "we are just about ready to launch a brand new Aura-focused commercial. Since all of you have been such an integral part of the Saturn family, we wanted you to see it first. Enjoy!"

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Lajdziak: Saturn Optimistic about Future as Fuel Efficiency Takes Center Stage

Despite all of the negative rumors and predictions in the media, Saturn is upbeat about its future. While no all-new products are currently slated for the brand during the next two years, Saturn should still be well positioned for the future, as its lineup was just completely overhauled from top to bottom.