New Aura Television Ad Debuts on ImSaturn

Earlier today Saturn unveiled its latest TV advertisement for its Aura midsize sedan on its ImSaturn website. The ad starts off my inviting viewers to "meet Aura," and then goes on to talk about the car's Ipod ready sound system, responsive Ecotec engine, and EPA 30 mpg highway rating. Dan Keller, director of Saturn marketing, wrote in a post on the site that "we are just about ready to launch a brand new Aura-focused commercial. Since all of you have been such an integral part of the Saturn family, we wanted you to see it first. Enjoy!"

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Saturn Hybrid Update

General Motors Hybrid Vehicle Logo

The availability of Saturn's 2008 hybrid vehicles – or lack thereof – has been a frequently talked about topic in the forum of this website. There's been a wide range of speculation as to when the vehicles would arrive at Saturn stores and in what quantity.