New Aura Television Ad Debuts on ImSaturn

Earlier today Saturn unveiled its latest TV advertisement for its Aura midsize sedan on its ImSaturn website. The ad starts off my inviting viewers to "meet Aura," and then goes on to talk about the car's Ipod ready sound system, responsive Ecotec engine, and EPA 30 mpg highway rating. Dan Keller, director of Saturn marketing, wrote in a post on the site that "we are just about ready to launch a brand new Aura-focused commercial. Since all of you have been such an integral part of the Saturn family, we wanted you to see it first. Enjoy!"

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2010 Buyer’s Guide: Saturn Repackages Options, Adds Limited-Configuration Trim Levels to its Smaller Three Model Lineup

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SaturnFans.com 2010 Buyer's Guide
Saturn is taking a less-is-more approach for the 2010 model year. For starters, the brand has dropped the low-selling compact Astra hatchback and Sky roadster from its lineup, allowing retailers to focus on selling the three most popular models: the Aura, Outlook, and Vue.