Is GM Tossing Product Babies Out with the Bathwater?

Richard Truett from Automotive News: GM spent billions in recent years developing terrific new vehicles and impressive new fuel-saving technology. Now much of this effort will be wasted – before it even had a chance in the market – with the closing of Saturn and Pontiac. Big mistake. General Motors' new CEO Fritz Henderson and his lieutenant, global product development chief Tom Stephens, still have a chance to salvage something from this mess by making a few tweaks to GM's viability plan. I understand Henderson and Stephens have to make tough decisions to please the government handlers writing the checks keeping GM alive. And both have to make sure GM lives to fight another day. But that won't happen if the company doesn't have standout vehicles with state-of-the-art technology that savvy consumers want to buy. So far, the product decisions made under Henderson and Stephens make that task even more daunting. So here's my advice to both men: Take another tranche of government funding and devote it exclusively to making sure that the best vehicles and technology from the doomed divisions live on. It's a wise use of taxpayer money.

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Retailers Tell the Saturn Story in New Ads

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Kim McGill, director of advertising and promotions for Saturn: The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament. The format of the ads is simple. There's no blaring music or cars zipping down twisting mountain roads. Instead, it's just a Saturn retailer talking about our brand and our products.