GM Suspends 2010 "Mild" Hybrid Production

2009 Saturn Hybrids

Colin Bird from According to GM spokesman Brian Corbett, the suspension of the Malibu Hybrid is temporary and has no implications for future hybrid products from Chevrolet. The Saturn Aura Hybrid and Vue Hybrid, which use the same "mild" hybrid technology as the Malibu Hybrid, may also cease production. Corbett said there's an understanding between GM and Penske Automotive Group, which has a deal to buy Saturn, that will provide Penske with 2010 Saturn vehicles, including the Aura, Vue and Outlook. Details about which trim levels will be made, however, have yet to be determined. Corbett said GM plans to debut a next-generation mild hybrid system in 2011. The next-generation system will be three times more powerful, have smaller batteries and increase fuel efficiency up to 20% compared with equivalent gas-only models. Unlike the current mild hybrid system, the next generation will be capable of propelling a vehicle on electric power alone for a short time.

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Saturn Launches Ad Campaign to Reassure Customers

New Saturn Ad Screen Capture

It's only been a few hours since I first saw the new "We're Still Here" television ad, and the New York Times already has an indepth article about Saturn's brand-new campaign. The story not only discusses that particular ad, but it also takes a look at some of the other spots featuring retail store owners in Saturn's attempt to reassure customers that the brand is still in business.