GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new board of directors is on board, too. Lutz said board members, who recently met and drove the company's vehicles, were surprised by the caliber of the cars and trucks and instructed the management to do a better job getting the word out.

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Florida Saturn Owner Turns Her Ion in an "Obama Car"

Florida Saturn Owner Turns Her Ion in an "Obama Car"

With less than one week left before those of us in the United States vote to elect a new President, things are getting a little interesting - err, expressive - all over America. Emotions are running high among supporters of both Republican candidate John McCain and Democratic Party candidate Barack Obama.