GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new board of directors is on board, too. Lutz said board members, who recently met and drove the company's vehicles, were surprised by the caliber of the cars and trucks and instructed the management to do a better job getting the word out.

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Lutz: Possible Phaseout of Saturn in the Works Well Before Congressional Review

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Detroit Free Press columnist Tom Walsh: Even the possible phaseout of GM's Saturn division, Lutz said, was in the works well before Congress demanded that GM produce a so-called viability plan by December 2 to show it can become self-sufficient and pay back its loans. Saturn has its best-reviewed product lineup in years, including the Aura sedan.