GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new board of directors is on board, too. Lutz said board members, who recently met and drove the company's vehicles, were surprised by the caliber of the cars and trucks and instructed the management to do a better job getting the word out.

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Flashback Friday: 1998 Saturn Website

Flashback Friday: 1998 Saturn Website

This week's look back in time comes courtesy of the Internet Archive's Way Back Machine. Saturn.com has come a long way since those early days on the Web. Above is a screenshot taken from the owner photo page on Saturn's website circa 1997-98. Back then, the site was primarily split in two parts highlighting different aspects of the company's corporate initiatives and Saturn's 1998 model year cars.