GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new board of directors is on board, too. Lutz said board members, who recently met and drove the company's vehicles, were surprised by the caliber of the cars and trucks and instructed the management to do a better job getting the word out.

Random Article from the SaturnFans.com Archives

Flashback Friday: Saturn Ion·EFX Concept from the 2002 SEMA Show

As the 2013 Specialty Equipment Market Association (SEMA) show winds down, we're taking a look back at one of the vehicles Saturn showcased at its display back in 2002: the Ion·EFX quad coupe concept. The Ion·EFX was packed with licensed performance and style accessories that were available at Saturn retailers. Saturn Service Parts Operations worked closely with leading aftermarket parts manufacturers who designed the accessories.