GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new board of directors is on board, too. Lutz said board members, who recently met and drove the company's vehicles, were surprised by the caliber of the cars and trucks and instructed the management to do a better job getting the word out.

Random Article from the SaturnFans.com Archives

Fabulous! Winner of 'Project Runway 5' Will Receive a 2009 Saturn Vue Hybrid

Heidi Klum and Tim Gunn in Project Runway

My wife is so excited! One of her favorite television shows, Project Runway, is set to return for its fifth season tonight on NBC's Bravo cable network. She's been a huge fan since the show began, and admittedly, as a result of some good product placement, I am now too. You see Saturn is a huge sponsor and supporter of Project Runway. Up until a day or two ago, things had been pretty quiet about the upcoming season, but the show's fans – including my wife – have been counting down the days to the start of Season 5... much like how Saturn fans look forward to the launch of a new model.