GM Says its Learned from Mistakes Made with Saturn Advertising

Saturn Aura XR

Alisa Priddle from the Detroit News: Lutz is convinced advertising is the key. He compared the dismal sales of the critically acclaimed Saturn Aura, which was named North American Car of the Year, to the sales success of the Chevrolet Malibu, also a Car of the Year winner. The difference: GM spent more than $100 million to advertise the Malibu, 10 times what it spent on the Aura, Lutz said. "That won't happen again," he said. "We will have the money we need to tell the story." The company's new board of directors is on board, too. Lutz said board members, who recently met and drove the company's vehicles, were surprised by the caliber of the cars and trucks and instructed the management to do a better job getting the word out.

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Astra Has Starring Role in Movie 'Vantage Point'

Saturn fans, particularly those of the all-new Astra, may want to take trip to your local theater to see this week's top box office movie: Vantage Point. The Astra, which is sold under different GM brand names around the world, was reportedly featured in "long action car chase scenes," according to one Saturn fan who sent me a short synopsis after seeing the movie this past weekend.