AutoPacific: Penske Gets a "Gem" with Aura

AutoPacific Ideal Vehicle Award

The Saturn Aura won the 2009 Ideal Vehicle Award (IVA) for top Premium Midsize Car, according to automotive research firm AutoPacific. Porsche and Ford Motor Company earned top honors in the 2009 IVA. The IVAs are based on owners' ratings of their new 2009 model year cars and trucks across 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal. "In today's economy, car buyers take many factors into consideration - styling, safety features, fuel economy and more," says George Peterson, president of AutoPacific. "IVA winners deliver the most of what consumers are really looking for in their vehicles."

"While some measurements barely differentiate between the highest and lowest-ranked vehicles, the Ideal Vehicle Awards clearly show which carmakers are providing the attributes car buyers want," says Peterson. "Looking at segment wins and top overall honors, shoppers can use the IVAs as a benchmark for vehicles that are designed and built with customers just like them in mind. In fact, AutoPacific owner research also shows that IVA-winning vehicles achieve higher overall satisfaction from their owners."

For 2009, the top-rated premium brand is Porsche, outscoring Buick and Jaguar for the most ideal premium vehicle brand honors. The top-rated mainstream brand is Ford, outscoring Mercury for top mainstream brand results. Porsche and Ford were also the highest scoring premium and mainstream brands in the 2008 IVA rankings.

The top-rated vehicle overall is the Honda Odyssey minivan, which beat out the next-highest rated vehicle, the Toyota Venza, from the premium mid-size crossover SUV segment. Rounding out the top five were three Ford Motor Company products: the Ford F-150 large pickup, followed by the Ford Taurus and the Lincoln Town Car, both in the large car segment.

Ford Motor Company leads the industry with a total of five segment winners. Hyundai/Kia and Toyota/Lexus each had three segment winners, with Chrysler, General Motors and Honda bringing in two wins each.

Of the twenty-three Ideal Vehicle Award (IVA) categories, American brands have nine segment winners, Japanese brands seven, European brands four, and Korean brands have three segment winners. The top-rated product segment is Large Car, beating out last year's leading category, Large Crossover SUV. American buyers continue to value large, comfortable vehicles suitable for suburban driving and longer distance highway cruising.

  • 2009 Ideal Premium Brand: Porsche
  • 2009 Ideal Mainstream Brand: Ford
  • 2009 Ideal Product Segment: Large Car

2009 Ideal Vehicle Award Winners - Passenger Cars

  • Premium Luxury Car: Lexus LS
  • Aspirational Luxury Car: Hyundai Genesis
  • Large Car: Ford Taurus
  • Luxury Mid-Size Car: Lexus ES350
  • Premium Mid-Size Car: Saturn Aura
  • Mid-Size Car: Volkswagen Jetta
  • Image Compact Car: MINI Cooper
  • Compact Car: Hyundai Elantra
  • Economy Car: Honda Fit
  • Sports Car: Porsche 911
  • Sporty Car: Dodge Challenger

2009 Ideal Vehicle Award Winners - Pickups, SUVs and Minivans

  • Large Pickup: Ford F-150
  • Compact Pickup: Ford Explorer Sport Trac
  • Luxury Sport Utility: Lincoln Navigator
  • Large Sport Utility: Nissan Armada
  • Premium Mid-Size Sport Utility: Ford Explorer
  • Mid-Size Sport Utility: Jeep Liberty
  • Luxury Crossover SUV: BMW X5
  • Large Crossover SUV: Chevrolet Traverse
  • Premium Mid-Size Crossover SUV: Toyota Venza
  • Mid-Size Crossover SUV: Subaru Forester
  • Compact Crossover SUV: Kia Sportage
  • Minivan: Honda Odyssey

Source: AutoPacific

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