April 2008 Sales Figures

While Saturn's overall sales were down 15.5% to 16,888 units last month, sales of the brand's Aura midsize sedan and Vue sport-utility saw healthy increases from a year-over-year perspective.

Video: Insight Into the Saturn Astra's Design

Astra Chief Designer Friedhelm Enlger

In this video clip, the Astra's chief designer, Friedhelm Enlger, talks about the all-new compact Saturn and shares some insight into what a few of the goals were for the car from a design and styling perspective. While the Astra was designed in Germany, Saturn reports that Enlger has moved from Europe to a General Motors Design Center in China where he is leading a team of folks working on next-generation vehicles.

Great Style, Great Timing for Saturn's 2008 Astra

Editor Justin Pritchard calls out the Astra's great handling and steering, good brakes, good mileage, and high-quality interior in this review of the 2008 five-door Saturn hatchback.

Saturn Astra is Dynamic and Efficient

Canadian Automotive website praised both Saturn and GM in this road test review for making "virtually no compromises" when they decided to bring the popular Astra hatchback to North America. They "kept as many characteristics of the European Astra as possible."

2008 Saturn Astra XR 3-Door Road Test

The Velocity Automotive Journal recently put the 2008 Saturn Astra through its paces. They liked the car's "superb seats with excellent support," sport-tuned handling, and fuel economy.

Test Drive Saturn's New Lineup at the Atlanta-Journal Constitution International Auto Show

Consumers attending the Atlanta-Journal Constitution International Auto Show Thursday through Sunday, April 24-27 will have a unique opportunity to truly 'experience' the GM display by getting behind the wheel and test driving many of General Motors’ hottest new vehicles.

To Boost Sales, Saturn Rethinks Itself – Again

Business Week magazine offers an in-depth look at the "rethinking" behind Saturn's new advertising campaign that's set to kick-off later tonight. Look for the new ads to have a more sophisticated flair than in the past, something Saturn hopes will reinforce the fact that its new lineup of smart, chic cars and sport-utilities.

The 'Delightful' Saturn Astra

The folks at just got finished taking the 2008 Saturn Astra for a spin, calling it "one of the best gas sippers" they've driven. Check out their review.

2008 Saturn Astra XR Review

From The new ad campaign for Saturn features a man walking into a Saturn dealer and promptly walking back out the door to take a second look at the sign and make sure he's in the right place. The message is that Saturn's got a whole new look — it's sportier, sleeker and just plain cooler than you ever thought.

If Ever There was a Car Company Living the Cinderella Story, It's Saturn

From the Pittsburgh Post-Gazette: After years of having a lineup that included cars so mediocre that Saturn was consigned to forlornly sitting by the automotive industry "fireplace" dreaming of the big dance, while the competition went to the ball and gathered admirers. Not any more.

Random Article from the Archives

Flashback Friday: How Saturn Built a Brand

Saturn Logo

Saturn launched its lineup of compact sedans and coupes in the fall of 1990 as an relatively unknown and untested manufacturer of "a different kind of car." The Saturn team did the impossible by implementing a set of strategies that included building quality vehicles and crafting an intriguing message that attracted car buyers who had written off domestic cars long ago. That was no small feat. In his book, "Building Strong Brands," author David Aaker set out to "not only to describe what was done but also to suggest the logic behind the strategies: why they were pursued, and how they were intended to contribute to the brand." He concluded that "although certainly some elements of the Saturn strategy may have been critical, it was the synergy of the total program rather than the power of any single element - that led to its success."