Video: 4 Millionth Saturn Sold in Michigan

4 Millionth Saturn Purchased

From WBPN TV Channels 7 and 4: It was a big day for a northern Michigan car dealership – all because they're celebrating the 4 millionth Saturn sold in the country. With a police escort Tuesday afternoon Philip Lieffers and his wife Mary of Traverse City drove their black, three door Saturn Astra to Saturn of Traverse City for the big celebration. Lieffers bought his Saturn Astra from Saturn of Traverse City back in December. He did not know that he was becoming part of Saturn's corporate history. Watch a video clip of the event.

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.