Saturn has Sharp Cars, Low Profile

Saturn's Matt Armstrong recently talked to the Detroit Free Press about the progress the brand is making with its revitalization efforts. "Just a year ago, the top three reasons peopled picked a Saturn were value, fuel economy and the price or monthly payment," he told the newspaper. "Now they are exterior styling, value and fuel economy. That shows that people appreciate our new products. They're coming in because of the products, not because of the payment." More good Saturn factoids are included in the article... just follow link below.

To see the future of the Saturn Aura midsize sedan, you only need to look at the chiseled new Opel Insignia. To see the future of the Saturn brand, which GM is remaking with a line of excellent, stylish and affordable cars and crossover SUVs, takes more work. The stylish and expensive-looking Insignia is a dead ringer for the replacement for Saturn's acclaimed Aura, thanks to GM's strategy of combining engineering and design for Opel and Saturn. The new Aura should go on sale next year as a 2010 model. The Insignia's swoopy shape could pass for a BMW. Its range of equipment includes a new platform, an all-wheel drive system tuned for performance and handling. The Insignia looks like a promising car that will be a strong addition to what's already one of the industry's most attractive showrooms.

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Video: Saturn Featured on Lifetime TV's Morning Show "The Balancing Act"

From the Balancing Act: If shopping for a vehicle strikes fear in your heart, we've got a story that puts you in the drivers seat! This segment focuses on one brand that takes customer service and the retail experience to the next level. Kim McGill, Director of Advertising and Promotions at Saturn, talks about the Saturn retail experience.