Lack of a Profitable Small Car Hurt Saturn in Canada

Michael Bettencourt from Globe and Mail: The Saturn brand's lack of a profitable small car and its pairing with another ailing brand in Saab in Canada helped prompt the decision to close all Canadian Saturn and Saab outlets in the next few months, according to the company that will keep the brand alive in the U.S. Tony Pordon, senior vice-president for the Penske Automotive Group, said there were various roadblocks to a distribution deal for Saturn in Canada, but the primary one was that neither GM nor Penske would be able to offer enough small cars to make the proposition viable Canada. Although both companies said they studied continuing the Saturn brand in Canada, Pordon defends the call to drop the Saturn brand in Canada past the end of 2009 as a joint GM Canada and Penske decision. "To say Penske's pulling the plug on Canada, I don't think it's fair at all," said Pordon in an interview this week. "At best, it was a joint decision."

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Saturn Ties Honda, Tops Toyota, Nissan, and Mazda in 2008 J.D. Power Customer Service Index

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Overall customer satisfaction with dealer service improves considerably in 2008 – with more than two-thirds of the 37 ranked brands demonstrating gains – according to the J.D. Power and Associates 2008 Customer Service Index, or CSI, study released today. The study, now in its 28th year, measures satisfaction among vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership, which typically represent the majority of the vehicle warranty period.