If Ever There was a Car Company Living the Cinderella Story, It's Saturn

From the Pittsburgh Post-Gazette: After years of having a lineup that included cars so mediocre that Saturn was consigned to forlornly sitting by the automotive industry "fireplace" dreaming of the big dance, while the competition went to the ball and gathered admirers. Not any more. Thanks a completely new, glittery, glamorous lineup - the oldest of which was introduced only two short years ago - Saturn is now the belle of the ball. Car writers laud them, customers love them, and the cash registers are going "ka-ching." To accomplish this tough transformation, General Motors and Saturn did something that was at once, so obvious, and so necessary that one wonders why they didn't think of it before: They raided the corporate pantry, found some awesome new products that GM's German car company, Opel, was selling, and made a few modifications, transforming them into Saturns. And it worked.

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Saturn Unveils Sky Roadster

With its dynamic design and quick and agile performance, the Sky roadster delivers a bold message about the next generation of vehicles from Saturn. The Sky, introduced at the North American International Auto Show and slated for production in 2006, is the first vehicle to feature a new look that will influence Saturn's entire future product lineup.