Celebrities, Saturn Astra Tuner Concept to Headline 'GM Style' Event this Weekend

2008 Saturn Astra Tuner Concept Photos

Maroon 5, Mary J. Blige, DJ Samantha Ronson, and Kid Rock will perform in GM Style, a car-and-star-studded affair on the Detroit riverfront this Saturday, January 12th, leading up to the 2008 North American International Auto Show.

Similar to last year's inaugural GM Style event, the invitation-only affair will feature the world debut of GM global concept and production cars, as well as favorites revealed during 2007, including the Saturn Astra Tuner concept. All the GM Style showcase vehicles will be introduced - fashion runway style - to live music.

"High energy and passion are in every element of GM Style, from the vehicles to the performances to the fashions," said Ed Welburn, GM vice president, Global Design. "People will be talking about this event for some time to come."

Musical stars won't command all of the attention at GM Style, though. The Saturn Astra Tuner concept, revealed recently at the SEMA show in Las Vegas, comes to Detroit, too, and applies some of the latest bolt-on performance and appearance components - including eye-catching 19-inch wheels - to show what's possible with Saturn's all-new, European-bred subcompact.

The Saturn Astra Tuner concept will be joined by the Chevrolet Beat concept; all-new Chevrolet Malibu and Cadillac CTS production vehicles; and the E85 Hot Rod and Chevrolet Camaro convertible concepts. Several other vehicles, as well as a surprise introduction, also are scheduled.

The GM Style party will be held in a football field-size, climate-controlled pavilion on the Detroit River, just east of GM's Global Headquarters at the Renaissance Center. In addition to kicking off the world's largest auto show, which opens to the media the following day, GM Style kicks off a series of activities, called GMnext, leading up to the start of GM's next 100 years. The corporation turns 100 on September 16, 2008.

At the inaugural extravaganza last January, more than 1,200 media and invited guests filled the pavilion to see 17 global concepts and production vehicles accompanied by Hollywood stars such as Oscar-winning actress Jennifer Hudson, actor Christian Slater and hip-hop mogul Jay-Z. The event was covered by national and international media and simulcast on gm.com.

"It was a fantastic stage for us to showcase our global design capabilities and a festive way to welcome media and guests to our global headquarters in Detroit," said Welburn. "The event created a lot of enthusiasm and excitement for the great vehicles we introduced in 2007, and I expect that the momentum will continue through 2008 as we celebrate GM's second century."

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