Astra is Gaining Momentum in the Market

Gregory J. Wilcox, columnist from the San Bernardino Sun, recently talked to Saturn spokesman Steve Janisse about the car's sales performance since its launch this past January. The Astra's sales started out around 500 per month, but rose to almost 2000 units last month. "It definitely did get off to a slow start," Janisse told Wilcox. "It's been pretty fun to watch it take off." Due to a tight advertising budget, Saturn has been using a largely using an offbeat, almost grassroots effort to promote the Astra. More Saturn television commercials are reportedly coming this fall, but over the past several months "there's been a buzz factor in the blogosphere and on the social networking scene," Wilcox said he told him. "It seems to be a hit with the younger crowd," Janisse said.

Random Article from the SaturnFans.com Archives

First Look: Tempted by the New-for-2010 Pearl White 33 MPG Saturn Aura

2010 Saturn Aura Painted White Diamond Tricoat

I've been a fan of pearl colored Saturns since the debut of the 1994 SL2 Homecoming Edition. Up until last year when White Diamond Tricoat was offered as regular option on the 2008 Saturn Outlook, the multi-layer color was limited to special edition or commemorative models. Later this year, Saturn will expand the availability of pearl white to its four-door Aura midsize car, according to a 2010 Ordering Guide obtained by SaturnFans.com.