2009 Saturn Astra Test Drive: Small Car, Big Chops

2009 Saturn Astra

Jim McCraw from Popular Mechanics: It didn't start out this way, but the low-price, no-haggle Saturn division of General Motors has effectively become the American sales arm of GM's German Opel division. Saturn already sells a version of Opel's GT roadster as the Saturn Sky, and a version of the Opel Antera crossover as the Saturn Vue. The latest fruit of this collaboration is the Saturn Astra family of three-door and five-door hatchbacks. Saturn's hugely popular Astra, which sells more than 500,000 units a year markets outside the United States, is almost a direct lift of the German product: a new grille, steering wheel hub, wheel centers, tailgate graphics — that's about it. And while there's good news and bad news in that formula, the good wins out by a considerable margin.

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Are Shorter Television Commercials the Key to Increasing the Awareness of the Saturn Brand?

Saturn may have found a creative way to build brand awareness without breaking the bank: air shorter television commercials. Recently, folks have reported seeing an increase of Saturn commercials on television. There's one ad in particular for the 2009 Aura that's been getting a lot of play.